Hold onto your hats for some amazing news - Loop has been approved as a vendor for Whole Foods Market ! I am SO sorry it took me so long to share this ... It wasn’t for lack of excitement, I assure you … Being approved as a vendor in the Mid-Atlantic region means Loop can sell to the 3 dozen or so stores in the territory from Pennsylvania down to Kentucky – a huge potential market for us and one that really resonates with Loop’s core values. So much more than a grocery store, I love how Whole Foods works for and within the community to spread health and happiness. We are honored to have our line currently in the Princeton NJ, Plymouth Meeting PA, and Annapolis MD stores.
Part of being an approved vendor means that Loop has to sell to each store individually. I know, right? I thought such a large company would buy more centrally and then distribute to the various stores, but in fact, each location has its own Whole Body team that selects products based on its needs, store layout, demographics, etc. [ This allows Whole Foods to really support local vendors – in fact, Loop was encouraged to add stickers to each of its products sharing the fact we’re Made In Philly. ] I decided to send little welcome packages to each store in the Mid-Atlantic region, replete with a hand-written note and a small boxes of chocolate. I contacted local goodness creator, Liz from Betty’s Tasty Buttons, and she made up special little boxes of fudge for us to include with our Hello. I had so much fun wrapping 3 dozen 4” square boxes with our Loop Wrap, finishing them off with one of Betty’s vintage buttons.