lost in uniqlo

Usually, I find surfing the web a rather static affair. I hop from image to image, reading a bit here and there, tracing my way through a string of things that are loosely, abeit but compellingly, connected. This evening, however, was tangled in a web of video that captivated me like a kitten with a ball of string. Streaming images from Japanese clothing house Uniqlo blur the lines between performance art and shopping cart, between visual essay and wow, that would look great on me in purple...

An alluring interplay of fabric, color, and form is presented in 5-second movement essays in Heat Tech Edition, Season Four.

Fly over Merino landscapes to sweet Japanese-colored jazz in Color is Comfort.

I was connected to these flights of fancy while reading the Archinect newletter that finds its way into my inbox every week. I was intrigued by their post about 'Giant Human Vending Machines'.

This brought me to the root article in New York Magazine, where a simple mouse-over on the main image told me that "Uniqlo [was] To Stage The Best Promotion Ever in Times Square."... So boogie on over there and find out why those young men are wearing silver suits and why you need to get your chilly little tush to Military Island on November 18th at 1pm.

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